Mayoor (Max) Mohan
Vice President for Engagement (2024-2026)
Mayoor (Max) Mohan is a Professor of Marketing and Executive Director of RVA Views, and Co-Director of the Customer Experience Lab at the Virginia Commonwealth University School of Business. He holds a Ph.D., M.S., and B.S., all from Oklahoma State University. Dr. Mohan’s research primarily focuses on B2B strategy, brand strategy, and innovation strategy to enhance a firm’s marketing capabilities. His work has been published in premier journals such as the Journal of Business Research, Journal of Service Research, Journal of Product Innovation Management, and Industrial Marketing Management. His research has received grants from influential sources like the Marketing Science Institute and has been featured by notable outlets like Forbes, Bloomberg, and The Aspen Institute. He has also guest-edited and serves on the Editorial Review Board for several top-tier journals. Additionally, Dr. Mohan is a successful teacher and mentor, instructing courses in innovation and marketing strategy and co-authoring a textbook. He served as the program co-chair for the 2024 AMS Annual Conference.
