Academy of Marketing Science Review

(AMS Review/AMSR)

The Academy of Marketing Science Review (AMS Review/AMSR) is the premier global marketing journal for theoretical  and review articles. It is indexed by SCOPUS and is a peer-reviewed double-blind academic journal (ISSN 1526-1794).

The goal of AMS Review is to stimulate the development of marketing and consumer behavior theory. The journal also welcomes manuscripts integrating research and theory from non-marketing disciplines such as management, sociology, economics, psychology, anthropology or other behavioral sciences. 

The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.

Examples of suitable manuscripts include:

  • Those incorporating conceptual and organizing frameworks or models

  • Those extending, comparing or critically evaluating existing theories

  • Those suggesting new or innovative theories.

Comprehensive and integrative quantitative syntheses of research literatures (i.e., meta-analyses) are encouraged, as are paradigm-shifting manuscripts. Manuscripts that focus on descriptive literature reviews; proselytize research methods or techniques; or report empirical research findings will not be considered for publication.

Are you an AMS member? Members receive the AMS Review at no additional cost beyond annual membership dues, and it is available to non-members, corporate sponsors and libraries by subscription. Not a member? Join today.

History of the AMS Review

The Journal of Consumer and Market Research was published until 1997, when the journal changed its name and focus, and became affiliated with AMS. The journal was relaunched with the name Academy of Marketing Science Review as an online journal with a focus on theory and measure development articles, as well as on short commentaries on issues of importance to the marketing discipline. In 2008, the online Academy of Marketing Science Review was suspended. In 2011, AMS re-introduced the Academy of Marketing Science Review as the AMS Review. The journal has since been published in print and online by Springer.