AMS World Marketing Congress
Join us at the World Marketing Congress for an unparalleled networking and learning experience, where innovation and connection converge to shape the future of marketing worldwide.
The annual World Marketing Congress (WMC), brings together marketing scholars from across the globe for a dynamic and supportive forum. Here, we foster insightful ideation and stimulating discussions on a wide range of cutting-edge marketing topics.
At WMC, attendees can look forward to an enriching experience filled with engaging activities. You'll have the opportunity to attend panel sessions, peer-reviewed presentations of the latest research advancements, and special topic sessions.
The World Marketing Congress is held in locations outside of North America, attracting a truly global audience. We believe that embracing the culture of the host country enriches the overall experience, and we make it a point to incorporate various cultural events into each event. This allows attendees to create lasting memories.
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July 1 - 4, 2025
Dijon, France
Burgundy School of Business
29 rue Sambin
21000 Dijon
France
+33 (0)380 725 900
Click here for information about the WMC at Dijon!!
The CFP submission system is now CLOSED!!!. Paper acceptance will be announced in January
The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy
Nicholas Paparoidamis, Program Chair
Burgundy School of Business, France
nicholas.paparoidamis@bsb-education.com
Marko Sarstedt,
Program Chair
Ludwig-Maximilians-Universitat, Germany and Babes-Bolyai University, Romania
sarstedt@lmu.edu
Gregory Kivenzor,
Program Chair
University of Connecticut, USA
gregory.kivenzor@uconn.edu
Kiane Goudarzi,
Program Chair
IAE Aix, Aix Marseille University
kiane.goudarzi@iae-aix.com
2025 AMS WMC - Burgundy School of Business in Dijon, France
July 1 - 4, 2025
2025 World Marketing Congress fees for current members ($USD)
Conference Registration is now OPEN - click here to register!!!!
Member Type
Early Bird Deadline April 30, 2025
Regular May 1, 2025 to June 25, 2025
Late June 26, 2025 to July 4, 2025
Student
$350*
$495*
$575*
Fellow (Faculty)
$595*
$720*
$820*
*Pricing Subject to Change
Non-members must first join AMS to attend the conference.
Student Membership Dues: $60 USD
Fellow Membership Dues: $90 USD
Interested in hosting World Marketing Congress at your university?
Watch the recap video from the 2024 World Marketing Congress
View Past Conference Proceedings
You have access to back volumes of Developments in Marketing Science (the Proceedings of the World Marketing Congress) as well as back issues of other AMS Proceedings. The Proceedings Archive can be freely accessed by members from the link below. If you’d like a copy of a back issue, contact springer@springer.com and search Academy of Marketing Science.
Download the 2024 WMC Abstracts →