Dana Harrison
Vice President of Programs (2024-2026)
Dana E. Harrison is an Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Her research has been published in reputable journals including the Journal of Business Research, Journal of Product and Brand Management, and Journal of Business and Industrial Marketing. Dana is also a co-author of Essentials of Marketing Research (McGraw Hill), Essentials of Marketing Analytics (McGraw Hill) and Analytics-Based Selling (Sage).
Dana also serves as an associate editor for the Journal of Marketing Theory and Practice and sits on the editorial review boards of the Journal of Business Research and Journal of Marketing Education.
Since 2016, Dana has actively engaged in various roles at AMS, such as track co-chair, session chair and delivering numerous conference presentations. She has also played a significant role as a co-developer and presenter for the Teaching Marketing Analytics Certificate Program and has served as the Director of Technology and Data Management for AMS since 2018. In 2017, she received the Harold & Muriel Berkman Charitable Foundation Research Grant, showcasing her dedication to impactful research. In 2023, she received the Harold & Muriel Berkman Faculty Development and Achievement Award.
