Webinars
The Academy of Marketing Science's webinar series serves as a resource for continuous learning and inspiration, catering to academics and researchers across various stages of their careers. This series addresses a range of critical skills and challenges and features discussions from leading scholars around the world.
Integrating AI into Marketing Education
This webinar focuses on integrating AI into teaching in marketing. The panelists include: Dana Harrison (East Tennessee State University), Maria Petrescu (Embry-Riddle Aeronautical University), and John Hadjimarcou (The University of Texas at El Paso). (April 2024)
Managing Co-authors: Strategies to Build a Productive Career Through Collaboration
The webinar intends to discuss topics like how to manage co-authors in different career stages (senior professor/junior professor, professors/graduate students,etc.), how to divide the workload into different stages of a research project (when writing a paper, collecting data, and getting funding), etc. With our expert panel composed of prolific scholars we aim to provide our members valuable insights on this under-discussed topic. (November 2023)
Field Studies in Marketing: The Challenges, Benefits and Operationalization
This webinar focuses on topics such as when to conduct field studies, the need to pre-register them, how to approach companies, requirements from reviewers, etc. The webinar shares collective insights and experiences from the expert panel composed of prolific scholars, journal editors, and editorial review board members. (April 2023)
Developing Creative Ideas for Research
This webinar features a discussion about how to cultivate creative and relevant research ideas. Panelists include scholars and journal review board editors, who share their expertise and experiences. (November 2022)
Increasing Research Visibility
This event focuses on a rich discussion of increasing the visibility and impact of one’s research work to increase citations, brand oneself in the area of expertise, and enhance contributions above and beyond academic silos. The goal of this webinar is to realize that promoting our research is not just for extroverts but a science we can all understand and implement. (October 2021)
Tips for Navigating the Academic Job Market
This webinar focuses on the rich discussion of how to serve as a good peer reviewer to the academic community as well as how to respond to the reviewer’s comments as an author for successful publication. (August 2021)
What Makes a Good Reviewer?
This webinar focuses on the rich discussion of how to serve as a good peer reviewer to the academic community as well as how to respond to the reviewer’s comments as an author for successful publication. (July 2021)
The Challenges of Balancing Academic Careers and Family Life
While balancing family life and career is a highly personal challenge, there have been some collective insights gained from those who have navigated these waters. The webinar intends to promote thoughtful discussion on how to face and overcome family-related challenges in life while pursuing academic careers. (March 2021)
Networking Tips for Doctoral Students
While developing the primary research and teaching skill sets in academia, the networking skill is incorrectly assumed to be organically developed. This webinar thus addresses the value of developing the crucial networking skill. (April 2020)