President’s Message: Fall 2023
I hope this message finds you in good health and high spirits. With the arrival of another fall season, I find myself filled with gratitude as I reflect on our collective achievements and the exciting prospects that await us.
Our AMS journey has been nothing short of remarkable. From our annual conferences to our esteemed journals, we've witnessed AMS grow in size, stature, and contribution to the field of marketing, all thanks to the unwavering commitment of passionate individuals. Whether you're a seasoned AMS member or someone new to our family, you are part of this unique community that values collaboration, camaraderie, and the pursuit of knowledge. AMS is not just an organization; it's an academic family that thrives on fellowship and excellence. It's a place where ideas converge, and friendships flourish. I find immense inspiration in the remarkable passion demonstrated by both new and seasoned members who are eager, capable, and willing to propel AMS forward as the premier marketing association bridging the gap between practice and research.
Our recent AMS Annual Conference in Monterey, California, and World Marketing Congress in Canterbury, England bore witness to this spirit. I would like to express my deep appreciation to Ben Lowe and Dan Petrovici for their outstanding leadership as co-chairs and hosts of the WMC. Furthermore, I am equally grateful to Cleopatra Veloutsou and Rajesh Iyer for their exceptional roles as co-chairs of the annual conference. I would also like to express my gratitude to every AMS member who contributed to the overwhelming success of these two conference events. To all who attended and contributed, your participation elevated the quality of the special sessions, workshops, and papers that define our gatherings. For those unable to make these events, rest assured that we eagerly anticipate your presence at our next Annual Conference in Coral Gables in May 2024, under the guidance of program chairs Mayoor “Max” Mohan and Fernando R. Jiménez. Additionally, our World Marketing Congress in Bel Ombre, Mauritius, scheduled for June 2024, promises to be another extraordinary experience, thanks to the leadership of co-chairs Joël Le Bon and Dwight Merunka.
Our commitment to advancing marketing knowledge remains unwavering. The Journal of the Academy of Marketing Science and the Academy of Marketing Science Review continue to shine as beacons in our discipline. Special thanks to Stephen Vargo for his steadfast dedication to elevating AMSR, now hailed as the leading global marketing journal for theoretical and review articles. We are also deeply grateful to John Hulland and his editorial team, as JAMS has achieved an impressive rank of second out of 154 business publications, boasting an impact factor of 18.5. Our heartfelt gratitude extends to the current editors for their visionary leadership, shaping JAMS into a premier publication in the field of marketing research. We are delighted that Dr. Charles Noble and Dr. Stephanie Noble will carry forward JAMS' trajectory as the most impactful marketing journal when they take over as Editors-in-Chief starting June 1, 2024. These journals, bearing the AMS name, owe their success to the dedication of both current and former editorial teams.
Of course, AMS is more than conferences and journals; it's a dynamic force that evolves with the times. In my initial message as President, I shared three fundamental priorities for AMS with the understanding that their achievement would require a collective endeavor: (1) engaging our members on a global level, (2) assisting our members in their professional growth through the resources we provide, and (3) further enhancing AMS's reputation as a member-focused, international, scholarly, and professional organization dedicated to excellence in marketing knowledge. I am delighted with the strides we have made toward these goals. You've likely noticed our comprehensive rebranding effort, which includes a fresh AMS logo and a redesigned website, designed to enhance your experience and engagement with our community. In a significant step toward expanding our career services, we recently acquired the www.marketingphdjobs.org (MPJ) website, an independent platform dedicated to facilitating the job market experience for candidates and hiring departments alike. We are currently in the process of re-branding the MPJ website to align it with the AMS brand. I wish to extend my sincere appreciation to all AMS members, officers, directors, and Board of Governor members who have collectively worked towards and contributed to these objectives.
As we continue our journey, let us remain steadfast in our commitment to make a positive impact on those around us. In our pursuit of knowledge and excellence, let gratitude and empathy serve as our guiding beacons. Together, let us make the discipline of marketing a more inclusive, caring, and supportive one. We must lead by example, demonstrating through our actions what it truly means to be conscientious citizens who prioritize the welfare of the many over the achievements of a few. Collectively, we can shape a more compassionate and enlightened world that benefits academics and practitioners alike.
Your input, suggestions, and recommendations are invaluable. I encourage you to reach out to me or any member of our leadership team with your ideas and aspirations. Your involvement is crucial to the success and growth of AMS.
I look forward to a year filled with exciting opportunities and meaningful connections!
Best,
