2025 World Marketing Congress

July  1 -4 2025

Dijon, France

Welcome to the 2025 WMC Information Page

How to Get to Dijon

Dijon, the capital of Burgundy, is situated between Paris and Lyon on the Rhine-Rhone axis near to German and Switzerland.

Main Airports
France: Paris (Charles de Gaulle or Orly), Lyon
Switzerland: Geneva, Zurich, Bâle (Basel)/Mulhouse

This city is served on a daily basis; by a large number of Very High-Speed Train (TGV) lines.

Main train connections
France
Paris - travel time to Dijon 3 hours
Lyon - travel time to Dijon 1h 30 to 2 hours
Switzerland
Geneva - travel time to Dijon 3 hours
Zurich - travel time to Dijon 2h 30 to 3h 30 minutes
Bâle/Mulhouse - travel time to Dijon 1h 30 minutes

Tentative Program

PROVISIONAL DAILY SCHEDULE
While the full program is being finalized, below is a provisional agenda, subject to modification

Tuesday, JULY 1st - Pre-conference day
14.00-17.30
Registration
17.30-19.30
Welcome reception BSB campus (the Lounge, the park)

Wednesday, JULY 2nd - Conference Day 1
08.00 – 16.00
Registration
08.30. – 17.00 Academic sessions
Refreshment breaks and lunch at BSB campus (meeting rooms, the Lounge, the park)

18.00-19.30 Evening Reception

Thursday, JULY 3rd - Conference Day 2
08.30 -11.30
Academic sessions
Refreshment breaks and lunch at BSB campus (meeting rooms, the Lounge, the park)

12.00-13.30 Recognition luncheon Opéra de Dijon (Auditorium)

14.00 - … Cultural activities *On first-come first-served basis, subject to availability
Guided Dijon city tour
Fieldtrip to vineyards
Original gastronomic activity at the Centre for Gastronomy and Wine (Cité de la Gastronomie)

Friday, JULY 4th - Conference Day 3
08.00 – 17.00
Academic sessions
Refreshment breaks and lunch at BSB campus (meeting rooms, the Lounge, the park)

17.00 – 19. 00 Free time
19.00 Departure for the Clos de Vougeot Château
19.30 -20.00 President’s Reception Clos de Vougeot Château

20.00 - … Gala dinner Clos de Vougeot Château

Saturday, JULY 5th - Post-conference day
Morning
Cultural activities (optional)
Saturday activities are proposed at extra cost, upon registration, subject to availability

Accommodations

Dijon can provide accommodations for all tastes and budgets. Several hotels near the conference venue will provide special rates to WMC participants. More information about accommodations is coming soon.