Episode 2: Between Two Worlds: Adilson Borges on Integrating Academia and Industry
In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointment Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts.
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Episode Guests:
Adilson Borges, PhD
Adilson Borges's career bridges the gap between academia and industry with remarkable achievements in both arenas.
Dr. Borges was recently appointed Dean and Executive Director of Rennes School of Business. Prior to joining Rennes, he served as a Professor of Marketing at Neoma Business School. His work has been published in various academic and professional journals, including the Journal of Marketing and the Harvard Business Review France.
In the corporate realm, Dr. Borges served as the Chief Learning Officer at Carrefour until last year. His extensive industry experience also includes his tenure as a marketing consultant and entrepreneur, where he designed and delivered projects for major companies such as IBM, McDonald's, Conforama, SAS, Auchan, Groupe PPR, Decathlon and Unilever.
He is currently a board member for the Academy of Marketing Science and also served as President of AMS from 2016 to 2018. Dr. Borges’s dual expertise in academia and industry uniquely positions him as a leader who drives innovation and excellence in both fields.
Brad D. Carlson, Ph.D.
Brad D. Carlson, Ph.D., is a professor and James J. Pierson Endowed Chair in Marketing in the Richard A. Chaifetz School of Business at Saint Louis University, as well as the current president of the Academy of Marketing Science. Renowned for his exemplary teaching, research, and service, Brad has earned numerous accolades throughout his career. His research, which has appeared in prominent journals, including the Journal of the Academy of Marketing Science, focuses on practical and theoretical aspects of marketing that resonate both in academia and industry.
