AMS Marketing Practice Award
This award recognizes the conference paper deemed most likely to advance marketing practice. It honors research that is not only useful to marketing professionals but also has the potential to be applied in practice. As part of AMS's mission to bridge the gap between academic research and marketing practice, this award is open to all full papers with practical implications, regardless of the track in which they are submitted.
This award will be presented at both the AMS Annual Conference and the World Marketing Conference.
Eligibility
All full papers submitted to the Annual Conference or WMC are eligible for the award. Papers submitted as structured abstracts are not eligible for a Best Paper Award. The expectation is that the paper would be published in full in the Full-Paper Proceedings (Developments in Marketing Science series).
Selection Process
Any reviewer may nominate a paper for the AMS Marketing Practice Award at the time a review is completed. Winners are selected by a process at the discretion of the program co-chair team. A subcommittee may be formed to assist in the process. The final winner must be approved through the AMS VP of Programs or AMS Director of International Programs. If no eligible papers are deemed worthy, the award will not be given.
Winner Recognition
Winners are awarded a certificate in addition to a $150 payment drawn from a U.S. Bank. The payment will be made to the presenter of the paper (only one author will receive the payment). The presenter must be present to receive the award.
