Marko Sarstedt
President (2024-2026)
Marko Sarstedt is a professor of Marketing at the Ludwig-Maximilians-University Munich (Germany) and an adjunct research professor at Babeș-Bolyai-University Cluj-Napoca (Romania). Marko has been actively involved in the AMS since 2009 when he first served as co-track chair at the Annual Conference. Since then, he has co-chaired the 50th Anniversary Annual Conference in 2021, co-chaired several tracks, organized special sessions, and acted as speaker in the doctoral consortium at the Annual Conference and the WMC. His research in the fields of consumer behavior and methodology has been published in journals such as AMS Review, Journal of Academy of Marketing Science, Journal of Marketing Research, and Nature Human Behaviour and has been cited over 200,000 times according to Google Scholar. Marko has won numerous best paper and citation awards and has been repeatedly named member of Clarivate Analytics’ Highly Cited Researchers List. In March 2022, he was awarded an honorary doctorate from Babeș-Bolyai-University Cluj-Napoca for his research achievements and contributions to international exchange.
