Generative AI and Advertising: Building New Theoretical Frontiers (CFP)

Detailed information can be found at https://think.taylorandfrancis.com/special_issues/generative-ai-and-advertising-building-new-theoretical-frontiers/. 

This themed issue invites scholars to explore, challenge, and reimagine advertising theory in light of generative AI’s rise. We seek scholarship that doesn’t just explore how generative AI fits into existing advertising frameworks, but reimagines what advertising is, how it works, and what it could become. Rather than assuming a single path forward, we encourage diverse perspectives that embrace this era’s uncertainty, complexity, and potential.

This Themed Issue places a strong emphasis on advancing novel advertising theory in the context of generative AI. Whether empirical, conceptual, qualitative, quantitative, or mixed-method, all rigorous approaches are encouraged provided they contribute to the development of new theoretical insights. By spurring the development of a deeper understanding of generative AI, we aim to equip advertisers, advertising practitioners, and scholars with insights needed to navigate the generative AI advertising era.

Submission deadline: January 6, 2026