Martin Key
Director of AI Strategy
Thomas (Martin) Key is Chair of the Marketing, Strategy, and International Business Department and Associate Professor of Digital Strategy & Marketing at the University of Colorado, Colorado Springs. Martin was originally trained as a cultural anthropologist before launching his own business in 2003. After nearly a decade as a business owner, he went back to university and earned a Ph.D. in Business Administration with emphases in Marketing and Strategy. His research centers on theory building and conceptual development concerning digital and strategic marketing issues at the executive level and the study of marketing's role and influence in the academy and the firm. He has published in journals such as the Journal of the Academy of Marketing Science (JAMS), AMS Review, European Journal of Marketing, Journal of Strategic Marketing and Business Horizons. Martin is a Daniels Ethics Initiative Fellow and Cybersecurity Fellow and frequently consults with new startups and established organizations for leadership development and strategic planning centered on growth and customer value creation.
