AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles

The AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles  is open to current, or recently completed, doctoral students to submit a five-page proposal for a conceptual research paper. The competition encourages doctoral students to identify and publish impactful conceptual ideas and connects them with leading marketing scholars who provide feedback and mentoring to enhance their conceptual contribution.

For information about the competition please visit AMS Review’s website (see the Journal Updates section) and the Sheth Foundation website.

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Past Winners:

2017:

• Dual-process model of identity-based motivation for ethical consumer behavior; Ivan Fedorenko, Bentley University

• Loyalty Program in Theory and Research: A Conceptual Model of Loyalty Program Effectiveness; Jisu J. Kim, University of Washington, Lena Steinhoff, University of Paderborn, Robert W. Palmatier, University of Washington

• Frontline Knowledge Networks in Open Collaboration Models for Service Innovations; Ozlem Ozko, University of Melbourne, Simon Bell, University of Melbourne, Jagdip Singh, Case Western Reserve University, Kwanghui Lim, Melbourne Business School

• Idiosyncratic Commitment Effect: Early Experience to Usher in Commitment in Firms; Shashank (Sash) Vaid and Michael Ahearne, University of Houston

• Innovation as Emergence: Decomposing the Institutionalization Process; Claudia M. Vaughan and Stephen L. Vargo, University of Hawai‘i at Mānoa

• The Extended Self, Product Valuation, and the Endowment Effect; Daniel Villanova, Virginia Tech

2018:

• Drivers of Persuasion Knowledge: Decentering the Ideal Consumer; Abigail Nappier Cherup, University of Nebraska-Lincoln

• A Brand-New Examination of Consumer Behavior of Voluntary Simplifiers: A Conceptual Framework; Abdullah Demirel, University of Massachusetts Amherst

• A Framework for the Consideration of Consciousness in Marketing Research; Yves Dupuis, Concordia University

• In the Company of Friends - Impacts of Antecedent Friendship Among Entrepreneurial Partners, a Heuristics and Biases Based Analysis; Maria Eriksson, Lulea Tekniska Universitet, Christine Pitt, Kungliga Tekniska Hogskolan, Andrew Flostrand, Lulea Tekniska Universitet, Emily Treen, Simon Fraser University

• Choice Androgyny; Niusha Jones, University of North Texas

• When Rituals Won't Work: Identifying and Managing Threats to Ritual Performance; Ariel Schauman, University of Massachusetts Amherst, Elizabeth Gelfand Miller, University of Massachusetts Amherst

2019:

• Uncovering Online Lifestyle Segments as per the Motivation Sequence Model; Yvonne Su Ming Ang, Universiti Putra Malaysia

• Social Media as a Barrier to Consumer Related Behavior; Libby Carter, Coventry University Lara Spiteri Cornish, Coventry University Edward Turner, Coventry University Nigel Berkeley, Coventry University

• Predicting Health Discounting Behavior: The Role of Resource Slack; Sarah Lord Ferguson, Simon Fraser University “The Social Construction of Mythologies” Sarah Grace, University of Arkansas

• Are all Service Offerings Alike? A Service Offering Framework; Stephen Hampton, Wichita State University Lisa K. Scheer, Ph.D., University of Missouri

• Designing Transformative Services for Refugees; Amir Raki, The University of Manchester

2020:

• Cleansing the Doors of Perception: Perceptual Inaccuracy in Marketing Relationships; Zeynep Müge Güzel, Koç University

• Corporate Sustainability (CS) and Firm Performance: A Systematic Review and Topic Modeling Approach; Youngtak M. Kim, University of Georgia, USA Sundar Bharadwaj, University of Georgia

• AI-Enabled Marketing Capabilities: An Exploration Through the Hierarchy of Operant Resources (HOR) Perspective; Kerry Manis Texas Tech University, Sreedhar Madhavaram, Texas Tech University

• Demand Spillover of Add-ons: The Role of Network Homogeneity; Pallav Routh, University of Texas at San Antonio, Richard Gretz, University of Texas at San Antonio, Daniel Kaimann, University of Paderborn

• Conceptualizing Service Exclusion through Service-Dominant Logic; Sajith Siriwardana University of Tasmania

2021:

• Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct Shawn Enriques; University of Wyoming

• Conceptualizing Coping Capital; Vikram Kapoor, University of Limerick, Russell Belk, York University

• Ecosystem Alignment around Customers Fares; Georges Khalil and Kristina Heinonen, Hanken School of Economics

• Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research; Dhrithi Mahadevan, Indian Institute of Management Bangalore

• Re(de)fining Dual-Process Models of Information Processing using Affective Cognitive and Conscious-Unconscious Dimensions Priya Narayanan and Arvind Sahay, Indian Institute of Management Ahmedabad

• Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda; Siavash Rashidi-Sabet and Sreedhar Madhavaram, Texas Tech University

2022:

• Consumers and Artificial Intelligence: Synthesis of Current Knowledge; Kimia Aghayi, Hanken School of Economics, Čaić, Aalto University, Robert Ciuchita, Hanken School of Economics

• Environmentally Friendly but Perceptually Futile? A Comprehensive Review of Green Initiatives and Customer Responses; Dan Bradbury, Florida State University

• Re-Positioning the Present Moment: Effects of Mindfulness on Consumer Behaviour; Amy Errmann, University of Auckland, New Zealand

• Reconceptualizing Digital Marketing Capabilities: A Systematic Literature Review; Onur Osmanoğlu and Ayşegül Özsomer, Koç University

• A Practice Theoretic Perspective on Influence; Gulay Taltekin Guzel and Eileen Fischer, York University

• Exploring Personalization from a Customer Experience Perspective; Jakob Weidig and Marco Weippert, University of Stuttgart, German

2023:

• Contemplative Consumer Activism as a Driver for Social Change (AMSR-D-22-00148); Betul Cal, University of Strathclyde

• AI Credibility and Psychological Ownership of AI: A Conceptual Framework (AMSR-D-23-00032); Abdul Wahid Khan, Indian Institute of Management Indore

• A Conceptualization of Self-deprecation – An Unconventional Advertising Tool (AMSR-D-23-00023); Vaishnavi Kale, IE Business School

• Synesthetic Customer Experiences (AMSR-D-23-00017); Kane Koh, The University of Melbourne

• Shifting the Paradigm of Customer Loyalty Programs Towards Sustainability: A Synthesis of Literature and Guiding Framework (AMSR-D-23-00046); Nicole Moch, University of Muenster

• Human and Artificial Intelligence Collaboration: A Conceptual Framework and Review (AMSR-D-23-00012); Phuong Nguyen, Hanken School of Economics

2024:

• Human touch in AI-enabled marketing: toward an integrative framework; Manaswini Acharya, Rawls Business: Texas Tech University

• The Invisible Bridge: Introducing the Inventor-Marketer Synergy Framework; Ariba Anjum, Indian Institute of Technology Roorkee, India

• Customer success management: A systematic literature review and an agenda for future research; Amit Mahimkar, UTEP: University of Texas El Paso

• A Nuanced Exploration of CEO Political Ideology and its Impact on Woke Capitalism; Diptikanta Panigrahi, Rawls Business: Texas Tech University

• A Conceptual Framework of Consumers’ Liquid Self; Shiekh Shahriar Ahmed, University of Wyoming College of Business

• Unpuzzling Virality: Redefining the User-Engagement Journey in Viral Marketing; Shashank Shaurya Dubey, Indian Institute of Technology Delhi, India