Improving marketing through
collaboration, research and insight.
A community of scholars advancing marketing.
The Academy of Marketing Science (AMS) is the premier professional association for marketing academics. Since 1971, AMS events and publications have connected scholars from across the globe seeking innovative solutions to drive scholarship about the practice of marketing.
Marketing and AI: Shaping the Future Together
2024 AMS Annual Conference:
Coral Gables, Florida • May 22nd-24th, 2024
AMS Illuminations Podcast
Whether you’re a veteran academic, a practitioner navigating the complexities of the market, or a student eager to carve out your path in marketing, AMS Illuminations presents indispensable insights and perspectives.
AMS Publications
Keep up with the latest developments in marketing research, theory and practice.
